Let’s be honest, if your business doesn’t make money from your product then it is quite likely it will get killed or at least not get the investment it needs to sustain growth. Measuring success and demonstrating ROI is key to proving to the business that it’s worth investing in your product.

Producing rock solid solutions that are operationally and technically sound isn’t a small task and can often be underestimated. Efforts in this area are often focused on technology but there is another aspect to feasibility that, when ignored, can have dramatic consequences: Operations and actors.

The design is user-centric and starts with people. To understand how to create value that will resonate with your target audience, you have to understand your users. Understanding your users goes beyond their interaction with your product; you need to understand the root of the problem you’re solving, the context of that interaction and where the possible gap is. It’s often beneficial to look at when and where do they turn to your product. What is the first thing they’ve done before and after that interaction.